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Podmínky a bariéry inovativní tržní orientace při vytváření hodnoty pro zákazníka

Autoři: Nožička Jiří

Rok: 2007

Druh publikace: ostatní - přednáška nebo poster

Název zdroje: Moderné prístupy k manažmentu podniku

Název nakladatele: Slovenská technická univezita v Bratislave

Strana od-do: nestránkováno

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze	Podmínky a bariéry inovativní tržní orientace při vytváření hodnoty pro zákazníka	The paper deals with a usage of market orientation principles in the High technology companies. The customers of these firms don?t know their preferences in new product abilities. This orientation can create long-term relationships. The Market orientation lowers market uncertainty, because the firm can better understand the customers. Detail study of the principles of their wants and needs can show more than customers know. The second part of this paper deals with a cooperation of two in new product development process key departments. The Department of marketing must effective cooperates with department of Research & development (R&D). The Marketing department provides information about customers, competitive and trends and degreases market uncertainty. The R&D department develops for the new product or innovation of existing product and degreases technology uncertainty. For long-time successful life on High technology markets is necessary managing these two departments into the productive collaboration.
eng	Barieres of innovative market orientation	The paper deals with a usage of market orientation principles in the High technology companies. The customers of these firms don?t know their preferences in new product abilities. This orientation can create long-term relationships. The Market orientation lowers market uncertainty, because the firm can better understand the customers. Detail study of the principles of their wants and needs can show more than customers know. The second part of this paper deals with a cooperation of two in new product development process key departments. The Department of marketing must effective cooperates with department of Research & development (R&D). The Marketing department provides information about customers, competitive and trends and degreases market uncertainty. The R&D department develops for the new product or innovation of existing product and degreases technology uncertainty. For long-time successful life on High technology markets is necessary managing these two departments into the productive collaboration.	innovative; market orientation;

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