Publikace detail

The B2B Market: Corporate Social Responsibility or Corporate Social Responsiveness

Autoři: Kuběnka Michal | Myšková Renáta

Rok: 2009

Druh publikace: článek v odborném periodiku

Název zdroje: WSEAS Transactions on Business and Economics

Název nakladatele: WSEAS Press

Místo vydání: Atény

Strana od-do: 320-330

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze
eng	The B2B Market: Corporate Social Responsibility or Corporate Social Responsiveness	Initially it was the corporate social responsibility concept; later other similar concepts have emerged. Corporate social responsiveness turned out to be a significant alternative concept. This article deals with a corporate social responsibility (CSR) and corporate social responsiveness (CSR2) and the analysis of usage on B2B market. Company research in industry was carried out in the Czech Republic. The aim was to determine whether the CSR or CSR2 concept penetrated into the firms and their supplier-customer relationships. Specifically, the research focused on the enterprise approach to CSR and CSR2 concept and evaluation of suppliers based on CSR criteria. The question is what concept penetrated into practice ? it is CSR or CSR2?	CSR;CSR2;B2B market;CSR levels;brand switching;CSR benefits;stakeholder;RDAP;scale

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