Publikace detail

Corporate Social Responsibility on the B2B Market

Autoři: Kuběnka Michal | Myšková Renáta

Rok: 2009

Druh publikace: článek ve sborníku

Název zdroje: Advances in Marketing, Management and Finances

Název nakladatele: WSEAS Press

Místo vydání: Stevens Point

Strana od-do: 132-138

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze
eng	Corporate Social Responsibility on the B2B Market	This article deals with a corporate social responsibility (CSR) above all on B2B market and its role in management and marketing. Company research in industry was carried out in the Czech Republic. The aim was to determine whether the CSR concept penetrated into the firms and their supplier-customer relationships. Specifically, the research focused on the enterprise approach to CSR concept and evaluation of suppliers based on CSR criteria.	CSR;B2B market;CSR levels;CSR definitions;brand switching;CSR benefits;research results

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