Publikace detail

Internet Social Networks and Generation Y at Faculty of Economics and Administration, University of Pardubice

Rok: 2014

Druh publikace: článek ve sborníku

Název zdroje: DIVAI 2014 10th International Scientific Conference on Distance Learning in Applied Informatics Conference proceedings

Název nakladatele: Wolters Kluwer ČR, a. s.

Místo vydání: Praha

Strana od-do: 155-163

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze	Sociální sítě a generace Y na Fakultě ekonomicko-správní	Článek analyzuje chování studentů Fakulty ekonomicko-správní na vybraných sociálních sítích. Data byla sebrána pomocí dotazníků.	Sociální síť; Facebook; dotazníky
eng	Internet Social Networks and Generation Y at Faculty of Economics and Administration, University of Pardubice	A social network is a connected group of people, who share each other’s data in the virtual network. These services offer various possibilities of interaction - chats, news, emails or forums. We made a questionnaire survey for comparison of social networks utilization with students of the Faculty of Economics and Administration at the University of Pardubice. The survey was aimed on using specific types of web services that are most frequently visited worldwide and locally in Czech Republic. We made classification of some attributes into scales. These attributes were size of municipality, number of hours spent at PC per week, age etc. Evaluation of the survey was made to discover correlation between each attributes. Then we made cluster analysis to show the differences of using some chosen application for social networking within the students. We used Kononen´s Self Organizing Map, Two‐Step Cluster algorithm and K‐Means method and results are shown in the paper.	Generation Y; Social network; Faculty of Economics and Administration University of Pardubice; Facebook; Communication; Questionnaire survey

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