Publikace detail

Marketing malých a středních podniků s vysokým inovačním potenciálem

Autoři: Nožička Jiří

Rok: 2006

Druh publikace: článek ve sborníku

Název zdroje: Moderné prístupy k manažmentu podniku

Název nakladatele: Slovenská technická univezita v Bratislave

Místo vydání: Bratislava

Strana od-do: 384-386

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze	Marketing malých a středních podniků s vysokým inovačním potenciálem	Conventional marketing wisdom holds that a market orientation provides a company with a better understanding of its customers, competitors and environment, which subsequently leads to superior firm performance.While researches have explored the relationship between market orientation and bussines performance in different organizations, such studies in Small and medium enterprises (SME) are scarce. The purpose of this article is to report on issues pertaining to managing innovation in SME. The impact of such variables as actions for continuos improvement, pressures for cost cutting, aspects of the internal management system and structures for managing product and process innovation in SME is shown.
eng	Marketing of high innovative SME	Conventional marketing wisdom holds that a market orientation provides a company with a better understanding of its customers, competitors and environment, which subsequently leads to superior firm performance.While researches have explored the relationship between market orientation and bussines performance in different organizations, such studies in Small and medium enterprises (SME) are scarce. The purpose of this article is to report on issues pertaining to managing innovation in SME. The impact of such variables as actions for continuos improvement, pressures for cost cutting, aspects of the internal management system and structures for managing product and process innovation in SME is shown.	Marketing

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