Creation of two new electronic courses for subjects: Management and Marketing in the International Context; Marketing communication and Public Relations
Provider: Ministerstvo školství, mládeže a tělovýchovy
Programme: Interní rozvojová soutěž
Implementation period: 01.01.20 - 30.11.20
Workplace:
Fakulta ekonomicko-správní - Ústav podnikové ekonomiky a managementu
Investigator: Kantorová KateřinaTeam member: Novotný Josef
Description:
The effectiveness of teaching is supported by the restructuring of bachelor's and master's degree programs taught in the Czech language at the Faculty of Economics and Administration, study programs Economics and Management. It is about increasing the abilities and skills of students and complementing the knowledge and skills of academic staff. The project focuses mainly on creating new electronic courses in the Moodle Learning Management System: - Marketing communication and Public Relations taught in the bachelor study program in the combined study program - Management and marketing in the international context taught in the follow-up Master's degree program in the combined study program. Another part of the project is to supplement the knowledge and skills of academic staff through attending courses, seminars, purchasing aids, purchasing professional literature and purchasing access to the educational portal.
The effectiveness of teaching is supported by the restructuring of bachelor's and master's degree programs taught in the Czech language at the Faculty of Economics and Administration, study programs Economics and Management. It is about increasing the abilities and skills of students and complementing the knowledge and skills of academic staff. The project focuses mainly on creating new electronic courses in the Moodle Learning Management System: - Marketing communication and Public Relations taught in the bachelor study program in the combined study program - Management and marketing in the international context taught in the follow-up Master's degree program in the combined study program. Another part of the project is to supplement the knowledge and skills of academic staff through attending courses, seminars, purchasing aids, purchasing professional literature and purchasing access to the educational portal.
