Ing. Kateřina Kantorová, Ph.D.

Education and academic qualifications

Job overview

Publications

KANTOROVÁ, K. - KLEPEK, M. Social media and online behaviour among high school and university students. In 4th International conference on Decision making for Small and Medium-Sized Enterprises : Conference Proceedings. Opava: Slezská univerzita v Opavě, 2023. s. 94 - 105 s. ISBN 978-80-7510-554-7.

KANTOROVÁ, K. - MLÁZOVSKÝ, M. - SVOBODA, O. Customer Loyalty in Spa Tourism: A Case Study. In ICTR 2023- Proceedings of the 6th International Conference on Tourism Research. Sonning Common: Academic Conferences and Publishing International Limited, 2023. s. 123-130 s. ISBN 978-1-914587-67-2.

BECKOVÁ, H. - KANTOROVÁ, K. Wellness as a cure for the problems of Czech spas? International journal of spa and wellness, 2021, vol. 4, no. 1, s. 36-52. ISSN: 2472-1735.

KANTOROVÁ, K. - BACHMANN, P. Social Customer Relationship Management and Organizational Characteristics Information (Switzerland), 2018, vol. 9, no. 12, s. 306-314. ISSN: 2078-2489.

KŘUPKA, J. - KANTOROVÁ, K. - HAILE, M. SWOT ANALYSIS EVALUATIONS ON THE BASIS OF UNCERTAINTY – CASE STUDY Scientific Papers of the University of Pardubice - Series D, Faculty of Economics and Administration, 2018, vol. 26, no. 43, s. 135-146. ISSN: 1211-555X.

KANTOROVÁ, K. - JONÁŠOVÁ, H. - PANUŠ, J. The use of cluster analysis for market segmentation of candidates for higher education as a tool for effective communication targeting universities in the Czech republic. In Proceedings of the 12th International Scientific Conference ‘Public Administration 2018’. Pardubice: Univerzita Pardubice, 2018. s. 81-93 s. ISBN 978-80-7560-161-2.

KANTOROVÁ, K. - ZAHÁLKOVÁ, A. TOURISM AND SOCIAL NETWORKING IN CUSTOMER COMMUNICATION. In Globalization and Its Socio-Economics Consequences. 18th International Scientific Conference : proceedings. Žilina: Žilinská univerzita, 2018. s. 2136-2143 s. ISBN 978-80-8154-249-7.

KANTOROVÁ, K. - JONÁŠOVÁ, H. - PANUŠ, J. - LIPKA, R. A Study of Generation Z from the Communication Perspective of Universities Scientific Papers of the University of Pardubice - Series D, Faculty of Economics and Administration, 2017, vol. 24, no. 40, s. 83-94. ISSN: 1211-555X.

KANTOROVÁ, K. - SEVEROVÁ, A. The particularities and limitations of social media utilization in B2B relationships.. In Marketing Identity 2017 : online rules. Trnava: Univerzita sv. Cyrila a Metoda v Trnave, 2017. s. 115-126 s. ISBN 978-80-8105-917-9.

KANTOROVÁ, K. - BACHMANN, P. FROM CUSTOMER ORIENTATION TO SOCIAL CRM. NEW INSIGHTS FROM CENTRAL EUROPE Scientific Papers of the University of Pardubice - Series D, Faculty of Economics and Administration, 2016, vol. 23, no. 36, s. 29-41. ISSN: 1211-555X.

PANUŠ, J. - JONÁŠOVÁ, H. - KANTOROVÁ, K. - HORÁČKOVÁ, K. - DOLEŽALOVÁ, M. Customer segmentation utilization for differentiated approach.. In Proceedings of the international conference on information and digital technologies 2016. New York: IEEE (Institute of Electrical and Electronics Engineers), 2016. s. 227-233 s. ISBN 978-1-4673-8860-3.

PANUŠ, J. - KANTOROVÁ, K. - JONÁŠOVÁ, H. Communication media in the aspect of Competitive intelligence of selected University - research of Pardubice University. In Proceedings of the 20th International Conference Current Trends in Public Sector Research. Brno: Masarykova univerzita, 2016. s. 266-274 s. ISBN 978-80-210-8082-9.

KANTOROVÁ, K. - RŮŽIČKA, T. Measuring citizen satisfaction. Prospects for using a questionnaire to manage relationships between local covernment and citizens in the Czech Republic Acta academica karviniensia, 2015, vol. 15, no. 3, s. 30-42. ISSN: 1212-415X.

KANTOROVÁ, K. - BACHMANN, P. - HRDINKOVÁ, M. CRM, SOCIAL NETWORKS AND SMALL AND MEDIUM ENTERPRISES. DOES IT ALL FIT TOGETHER?. In Marketing Identity : digital. P 1. Trnava: Univerzita sv. Cyrila a Metoda v Trnave, 2015. s. 108-120 s. ISBN 978-80-8105-779-3.

Projects

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