Ing. Kateřina Kantorová, Ph.D.
- katerina.kantorova@upce.cz
- 466 036 666
-
Institute of Business Economics and Management (40540)
Faculty of Economics and Administration
assistant professor -
Konzultační hodinyTuesday: 9:50-10:50Prezenčně v kanceláři EA 08031 nebo ON-LINE na Teams (ve zkouškovém období jen na základě předchozí domluvy)Wednesday: 13:30-14:30Prezenčně v kanceláři EA 08031 nebo ON-LINE na Teams (ve zkouškovém období jen na základě předchozí domluvy)
- Teaching
- Professional profile
- Publications
- Projects
Teaching
| KKO/K9MRK (2024) | G PR CV - | |
| KKO/P9MRK (2024) | G PR CV - | |
| UPEM/CMAR (2024) | G PR - - | |
| UPEM/CMMM (2024) | G PR - - | |
| UPEM/CODPE (2024) | G - - - | |
| UPEM/CPKO (2024) | G PR - - | |
| UPEM/CSBPE (2024) | G - - SE | |
| UPEM/FMAR (2024) | G - - - | |
| UPEM/FMKO (2024) | G PR - SE | |
| UPEM/FMMM (2024) | - - - SE | |
| UPEM/FMMM (2024) | G PR - - | |
| UPEM/FODPE (2024) | G - - - | |
| UPEM/FPKO (2024) | G - - - | |
| UPEM/FSBPE (2024) | G PR - SE |
Timetable
| 14. 02. 2025 | ||||
| 14:00-16:00 | EA / 02024 | UPEM | CPKO | 0 |
| 16:00-18:00 | EA / 02024 | UPEM | CMAR | 0 |
| 07. 03. 2025 | ||||
| 12:00-14:00 | EA / 02024 | UPEM | CMAR | 0 |
| 14:00-16:00 | EA / 02024 | UPEM | CPKO | 0 |
| 28. 03. 2025 | ||||
| 12:00-14:00 | EA / 02024 | UPEM | CMAR | 0 |
| 14:00-16:00 | EA / 02024 | UPEM | CPKO | 0 |
Dates
| 03. 01. 2025 | ||||
| 09:00 - 09:30 | EA / 03031 | UPEM | FMKO | 7 |
| 09:30 - 10:30 | EA / 03031 | KKO | P9MRK | 2 |
| 09:30 - 10:30 | EA / 03031 | KKO | K9MRK | 2 |
| 10:30 - 11:30 | EA / 03031 | KKO | P9MRK | 1 |
| 10:30 - 11:30 | EA / 03031 | KKO | K9MRK | 4 |
| 06. 01. 2025 | ||||
| 09:00 - 10:00 | EA / 03033 | UPEM | FMMM | 5 |
| 09:00 - 10:00 | EA / 03033 | UPEM | CMMM | 0 |
| 10:00 - 11:00 | EA / 03033 | UPEM | FMMM | 4 |
| 10:00 - 11:00 | EA / 03033 | UPEM | CMMM | 1 |
| 11:00 - 12:00 | EA / 03033 | UPEM | FMMM | 3 |
| 11:00 - 12:00 | EA / 03033 | UPEM | CMMM | 1 |
| 13:00 - 14:00 | EA / 03033 | KKO | P9MRK | 2 |
| 13:00 - 14:00 | EA / 03033 | KKO | K9MRK | 2 |
| 07. 01. 2025 | ||||
| 10:00 - 11:00 | EA / 03033 | UPEM | FMMM | 0 |
| 10:00 - 11:00 | EA / 03033 | UPEM | CMMM | 5 |
| 11:00 - 12:00 | EA / 03033 | UPEM | FMMM | 4 |
| 11:00 - 12:00 | EA / 03033 | UPEM | CMMM | 0 |
| 13:00 - 14:00 | EA / 03033 | KKO | P9MRK | 2 |
| 13:00 - 14:00 | EA / 03033 | KKO | K9MRK | 3 |
| 08. 01. 2025 | ||||
| 09:00 - 09:30 | EA / 03031 | UPEM | FMKO | 1 |
| 09:30 - 10:30 | EA / 03031 | KKO | P9MRK | 0 |
| 09:30 - 10:30 | EA / 03031 | KKO | K9MRK | 4 |
| 10:30 - 12:00 | EA / 03031 | KKO | P9MRK | 0 |
| 10:30 - 12:00 | EA / 03031 | KKO | K9MRK | 4 |
| 13:00 - 14:00 | EA / 03033 | UPEM | FMMM | 3 |
| 13:00 - 14:00 | EA / 03033 | UPEM | CMMM | 2 |
| 14:00 - 15:00 | EA / 03033 | UPEM | FMMM | 5 |
| 14:00 - 15:00 | EA / 03033 | UPEM | CMMM | 0 |
| 13. 01. 2025 | ||||
| 09:00 - 10:00 | EA / 03033 | UPEM | FMMM | 5 |
| 09:00 - 10:00 | EA / 03033 | UPEM | CMMM | 0 |
| 10:00 - 11:00 | EA / 03033 | UPEM | FMMM | 5 |
| 10:00 - 11:00 | EA / 03033 | UPEM | CMMM | 0 |
| 11:00 - 12:00 | EA / 03033 | UPEM | CMMM | 0 |
| 11:00 - 12:00 | EA / 03033 | UPEM | FMMM | 4 |
| 13:00 - 14:00 | EA / 03033 | KKO | P9MRK | 2 |
| 13:00 - 14:00 | EA / 03033 | KKO | K9MRK | 1 |
| 14. 01. 2025 | ||||
| 10:00 - 11:00 | EA / 03033 | UPEM | FMMM | 5 |
| 10:00 - 11:00 | EA / 03033 | UPEM | CMMM | 0 |
| 11:00 - 12:00 | EA / 03033 | UPEM | FMMM | 2 |
| 11:00 - 12:00 | EA / 03033 | UPEM | CMMM | 2 |
| 13:00 - 14:00 | EA / 03033 | KKO | P9MRK | 0 |
| 13:00 - 14:00 | EA / 03033 | KKO | K9MRK | 4 |
| 15. 01. 2025 | ||||
| 09:00 - 10:00 | EA / 03033 | UPEM | FMMM | 2 |
| 09:00 - 10:00 | EA / 03033 | UPEM | CMMM | 3 |
| 10:00 - 11:00 | EA / 03033 | UPEM | FMMM | 2 |
| 10:00 - 11:00 | EA / 03033 | UPEM | CMMM | 3 |
| 11:00 - 12:00 | EA / 03033 | UPEM | FMMM | 2 |
| 11:00 - 12:00 | EA / 03033 | UPEM | CMMM | 2 |
| 13:00 - 14:00 | EA / 03033 | KKO | P9MRK | 2 |
| 13:00 - 14:00 | EA / 03033 | KKO | K9MRK | 2 |
| 20. 01. 2025 | ||||
| 09:00 - 10:00 | EA / 03033 | KKO | P9MRK | 1 |
| 09:00 - 10:00 | EA / 03033 | KKO | K9MRK | 3 |
| 13:00 - 14:00 | EA / 03033 | UPEM | FMMM | 3 |
| 13:00 - 14:00 | EA / 03033 | UPEM | CMMM | 2 |
| 14:00 - 15:00 | EA / 03033 | UPEM | FMMM | 5 |
| 14:00 - 15:00 | EA / 03033 | UPEM | CMMM | 0 |
| 21. 01. 2025 | ||||
| 10:00 - 11:00 | EA / 03033 | UPEM | FMMM | 3 |
| 10:00 - 11:00 | EA / 03033 | UPEM | CMMM | 2 |
| 11:00 - 12:00 | EA / 03033 | UPEM | FMMM | 3 |
| 11:00 - 12:00 | EA / 03033 | UPEM | CMMM | 1 |
Education and academic qualifications
Rok
2002
Obor
Management
Škola
VSB - Technical University of Ostrava
Job overview
Od (rok)
1999
Do (rok)
2012
Od (rok)
2012
Zastávaná pozice
odborný asistent
Zaměstnavatel
Univerzita Pardubice, Fakulta ekonomicko-správní
Publications
| KANTOROVÁ, K. - KLEPEK, M. Social media and online behaviour among high school and university students. In 4th International conference on Decision making for Small and Medium-Sized Enterprises : Conference Proceedings. Opava: Slezská univerzita v Opavě, 2023. s. 94 - 105 s. ISBN 978-80-7510-554-7. | |
| KANTOROVÁ, K. - MLÁZOVSKÝ, M. - SVOBODA, O. Customer Loyalty in Spa Tourism: A Case Study. In ICTR 2023- Proceedings of the 6th International Conference on Tourism Research. Sonning Common: Academic Conferences and Publishing International Limited, 2023. s. 123-130 s. ISBN 978-1-914587-67-2. | |
| BECKOVÁ, H. - KANTOROVÁ, K. Wellness as a cure for the problems of Czech spas? International journal of spa and wellness, 2021, vol. 4, no. 1, s. 36-52. ISSN: 2472-1735. | |
| KANTOROVÁ, K. - BACHMANN, P. Social Customer Relationship Management and Organizational Characteristics Information (Switzerland), 2018, vol. 9, no. 12, s. 306-314. ISSN: 2078-2489. | |
| KŘUPKA, J. - KANTOROVÁ, K. - HAILE, M. SWOT ANALYSIS EVALUATIONS ON THE BASIS OF UNCERTAINTY – CASE STUDY Scientific Papers of the University of Pardubice - Series D, Faculty of Economics and Administration, 2018, vol. 26, no. 43, s. 135-146. ISSN: 1211-555X. | |
| KANTOROVÁ, K. - JONÁŠOVÁ, H. - PANUŠ, J. The use of cluster analysis for market segmentation of candidates for higher education as a tool for effective communication targeting universities in the Czech republic. In Proceedings of the 12th International Scientific Conference ‘Public Administration 2018’. Pardubice: Univerzita Pardubice, 2018. s. 81-93 s. ISBN 978-80-7560-161-2. | |
| KANTOROVÁ, K. - ZAHÁLKOVÁ, A. TOURISM AND SOCIAL NETWORKING IN CUSTOMER COMMUNICATION. In Globalization and Its Socio-Economics Consequences. 18th International Scientific Conference : proceedings. Žilina: Žilinská univerzita, 2018. s. 2136-2143 s. ISBN 978-80-8154-249-7. | |
| KANTOROVÁ, K. - JONÁŠOVÁ, H. - PANUŠ, J. - LIPKA, R. A Study of Generation Z from the Communication Perspective of Universities Scientific Papers of the University of Pardubice - Series D, Faculty of Economics and Administration, 2017, vol. 24, no. 40, s. 83-94. ISSN: 1211-555X. | |
| KANTOROVÁ, K. - SEVEROVÁ, A. The particularities and limitations of social media utilization in B2B relationships.. In Marketing Identity 2017 : online rules. Trnava: Univerzita sv. Cyrila a Metoda v Trnave, 2017. s. 115-126 s. ISBN 978-80-8105-917-9. | |
| KANTOROVÁ, K. - BACHMANN, P. FROM CUSTOMER ORIENTATION TO SOCIAL CRM. NEW INSIGHTS FROM CENTRAL EUROPE Scientific Papers of the University of Pardubice - Series D, Faculty of Economics and Administration, 2016, vol. 23, no. 36, s. 29-41. ISSN: 1211-555X. | |
| PANUŠ, J. - JONÁŠOVÁ, H. - KANTOROVÁ, K. - HORÁČKOVÁ, K. - DOLEŽALOVÁ, M. Customer segmentation utilization for differentiated approach.. In Proceedings of the international conference on information and digital technologies 2016. New York: IEEE (Institute of Electrical and Electronics Engineers), 2016. s. 227-233 s. ISBN 978-1-4673-8860-3. | |
| PANUŠ, J. - KANTOROVÁ, K. - JONÁŠOVÁ, H. Communication media in the aspect of Competitive intelligence of selected University - research of Pardubice University. In Proceedings of the 20th International Conference Current Trends in Public Sector Research. Brno: Masarykova univerzita, 2016. s. 266-274 s. ISBN 978-80-210-8082-9. | |
| KANTOROVÁ, K. - RŮŽIČKA, T. Measuring citizen satisfaction. Prospects for using a questionnaire to manage relationships between local covernment and citizens in the Czech Republic Acta academica karviniensia, 2015, vol. 15, no. 3, s. 30-42. ISSN: 1212-415X. | |
| KANTOROVÁ, K. - BACHMANN, P. - HRDINKOVÁ, M. CRM, SOCIAL NETWORKS AND SMALL AND MEDIUM ENTERPRISES. DOES IT ALL FIT TOGETHER?. In Marketing Identity : digital. P 1. Trnava: Univerzita sv. Cyrila a Metoda v Trnave, 2015. s. 108-120 s. ISBN 978-80-8105-779-3. |
Projects
WellSpaV4
01.06.20 - 31.03.21
Programme: International Visegrad Fund
Funded by:
Position on the project: Co-Investigator
01.06.20 - 31.03.21
Programme: International Visegrad Fund
Funded by:
Position on the project: Co-Investigator
Creation of two new electronic courses for subjects: Management and Marketing in the International Context; Marketing communication and Public Relations
01.01.20 - 30.11.20
Programme: Internal development competition
Funded by:
Position on the project: Principal Investigator
01.01.20 - 30.11.20
Programme: Internal development competition
Funded by:
Position on the project: Principal Investigator
Information technologies as a means supporting development of smart society
01.01.19 - 31.12.19
Programme: Student Grant Competition
Funded by:
Position on the project: Co-Investigator
01.01.19 - 31.12.19
Programme: Student Grant Competition
Funded by:
Position on the project: Co-Investigator
Support for restructuring FEA bachelor and master study programmes - Study programme Economics and Management
01.01.19 - 30.11.19
Programme: Internal development competition
Funded by:
Position on the project: Principal Investigator
01.01.19 - 30.11.19
Programme: Internal development competition
Funded by:
Position on the project: Principal Investigator
Digital economy
01.01.18 - 31.12.18
Programme: Student Grant Competition
Funded by:
Position on the project: Co-Investigator
01.01.18 - 31.12.18
Programme: Student Grant Competition
Funded by:
Position on the project: Co-Investigator
Innovations of teaching of marketing-oriented subjects especially in study programmes: Economics and Management, Economic Policy and Administration, System Engineering and Informatics
01.01.18 - 31.12.18
Programme: Internal development competition
Funded by:
Position on the project: Principal Investigator
01.01.18 - 31.12.18
Programme: Internal development competition
Funded by:
Position on the project: Principal Investigator
Models Synthesis and Analysis for Implementation Support of Smart Cities and Regions Concept
01.01.17 - 31.12.17
Programme: Student Grant Competition
Funded by:
Position on the project: Co-Investigator
01.01.17 - 31.12.17
Programme: Student Grant Competition
Funded by:
Position on the project: Co-Investigator
Economic and social development in private and public sector
01.01.16 - 31.12.16
Programme: Student Grant Competition
Funded by:
Position on the project: Co-Investigator
01.01.16 - 31.12.16
Programme: Student Grant Competition
Funded by:
Position on the project: Co-Investigator
Economic and social development in private and public sector
01.01.15 - 31.12.15
Programme: Student Grant Competition
Funded by:
Position on the project: Co-Investigator
01.01.15 - 31.12.15
Programme: Student Grant Competition
Funded by:
Position on the project: Co-Investigator
Research activities in the field of Economics and Management
01.01.14 - 31.12.14
Programme: Student Grant Competition
Funded by:
Position on the project: Co-Investigator
01.01.14 - 31.12.14
Programme: Student Grant Competition
Funded by:
Position on the project: Co-Investigator
Support for teaching of economical subjects by using a database of business entities
01.01.14 - 31.12.14
Programme: Internal development competition
Funded by:
Position on the project: Co-Investigator
01.01.14 - 31.12.14
Programme: Internal development competition
Funded by:
Position on the project: Co-Investigator