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Innovation of Social Network and E-commerce courses for the new study program Multimedia in Company Operations

Provider: Ministerstvo školství, mládeže a tělovýchovy
Programme: Interní rozvojová soutěž
Implementation period: 01.01.20 - 30.11.20
Workplace: Fakulta ekonomicko-správní - Ústav systémov.inženýrství a informatik
Investigator: Bílková Renáta
Description:
The project focuses on the improving the quality and innovation of subjects Social Networks and E-commerce for the new study program Multimedia in Company Operations. The aim of this project is to increase the efficiency of teaching and widen the knowledge and skills students and academics. This will be achieved through the creation of new or innovations in existing e-learning courses within LMS Moodle. The support will be used for the purchase of a new specialized literature and to specialized training courses with a focus on social network and online marketing. It is also expected that the selected literature will be purchased in several copies and will be available to students in the university library.