Innovations of teaching of marketing-oriented subjects especially in study programmes: Economics and Management, Economic Policy and Administration, System Engineering and Informatics
Provider: Ministerstvo školství, mládeže a tělovýchovy
Programme: Interní rozvojová soutěž
Implementation period: 01.01.18 - 31.12.18
Workplace:
Fakulta ekonomicko-správní - Ústav podnikové ekonomiky a managementu
Investigator: Kantorová Kateřina
Description:
The main objective of the project is to restructure the marketing-related subjects. It emphasizes on the use of modern information technologies and application of new teaching methods. The project involves purchase of photography and video recording equipment. Pilot test is to be carried out to determine the feasibility of the new and modern teaching methods. The new teaching methods can be applied in new accredited programs too.
The main objective of the project is to restructure the marketing-related subjects. It emphasizes on the use of modern information technologies and application of new teaching methods. The project involves purchase of photography and video recording equipment. Pilot test is to be carried out to determine the feasibility of the new and modern teaching methods. The new teaching methods can be applied in new accredited programs too.
