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Marketing malých a středních podniků s vysokým inovačním potenciálem
Year: 2006
Type of publication: článek ve sborníku
Name of source: Moderné prístupy k manažmentu podniku
Publisher name: Slovenská technická univezita v Bratislave
Place: Bratislava
Page from-to: 384-386
Titles:
Language Name Abstract Keywords
cze Marketing malých a středních podniků s vysokým inovačním potenciálem Conventional marketing wisdom holds that a market orientation provides a company with a better understanding of its customers, competitors and environment, which subsequently leads to superior firm performance.While researches have explored the relationship between market orientation and bussines performance in different organizations, such studies in Small and medium enterprises (SME) are scarce. The purpose of this article is to report on issues pertaining to managing innovation in SME. The impact of such variables as actions for continuos improvement, pressures for cost cutting, aspects of the internal management system and structures for managing product and process innovation in SME is shown.
eng Marketing of high innovative SME Conventional marketing wisdom holds that a market orientation provides a company with a better understanding of its customers, competitors and environment, which subsequently leads to superior firm performance.While researches have explored the relationship between market orientation and bussines performance in different organizations, such studies in Small and medium enterprises (SME) are scarce. The purpose of this article is to report on issues pertaining to managing innovation in SME. The impact of such variables as actions for continuos improvement, pressures for cost cutting, aspects of the internal management system and structures for managing product and process innovation in SME is shown. Marketing

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