Publication detail

Marketing malých a středních podniků s vysokým inovačním potenciálem

Authors: Nožička Jiří

Year: 2006

Type of publication: článek ve sborníku

Name of source: Moderné prístupy k manažmentu podniku

Publisher name: Slovenská technická univezita v Bratislave

Place: Bratislava

Page from-to: 384-386

Titles:

Language	Name	Abstract	Keywords
cze	Marketing malých a středních podniků s vysokým inovačním potenciálem	Conventional marketing wisdom holds that a market orientation provides a company with a better understanding of its customers, competitors and environment, which subsequently leads to superior firm performance.While researches have explored the relationship between market orientation and bussines performance in different organizations, such studies in Small and medium enterprises (SME) are scarce. The purpose of this article is to report on issues pertaining to managing innovation in SME. The impact of such variables as actions for continuos improvement, pressures for cost cutting, aspects of the internal management system and structures for managing product and process innovation in SME is shown.
eng	Marketing of high innovative SME	Conventional marketing wisdom holds that a market orientation provides a company with a better understanding of its customers, competitors and environment, which subsequently leads to superior firm performance.While researches have explored the relationship between market orientation and bussines performance in different organizations, such studies in Small and medium enterprises (SME) are scarce. The purpose of this article is to report on issues pertaining to managing innovation in SME. The impact of such variables as actions for continuos improvement, pressures for cost cutting, aspects of the internal management system and structures for managing product and process innovation in SME is shown.	Marketing

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