Publication detail

Corporate Social Responsibility on the B2B Market

Authors: Kuběnka Michal | Myšková Renáta

Year: 2009

Type of publication: článek ve sborníku

Name of source: Advances in Marketing, Management and Finances

Publisher name: WSEAS Press

Place: Stevens Point

Page from-to: 132-138

Titles:

Language	Name	Abstract	Keywords
cze
eng	Corporate Social Responsibility on the B2B Market	This article deals with a corporate social responsibility (CSR) above all on B2B market and its role in management and marketing. Company research in industry was carried out in the Czech Republic. The aim was to determine whether the CSR concept penetrated into the firms and their supplier-customer relationships. Specifically, the research focused on the enterprise approach to CSR concept and evaluation of suppliers based on CSR criteria.	CSR;B2B market;CSR levels;CSR definitions;brand switching;CSR benefits;research results

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